Shein jumps on the third-party brandwagon with Alibaba veteran.Shein jumps on the third-party brandwagon with Alibaba veteran.Giphy GIFGiphy GIF

Shein jumps on the third-party brandwagon with Alibaba veteran.

Liu will be responsible for “global brand partnerships,” according to Shein’s post on LinkedIn This is an intriguing development, given the platform has focused mostly on its private labels Shein, Romwe, and Sheglam.
TechCrunch has reached out to Shein for more details about its plans for global partnerships Shein is projected to generate ...
...$30 billion in gross merchandise value in 2022, beating expectations, according to Chinese news site 36kr.
H&M sold 199 billion SEK ($193 billion) worth of products in 2021, in comparison In the space of a few months, Temu has soared through US app stores and sat at the top of all free apps for weeks.
Shein has become a master of managing a vast network of contract manufacturers, but it’s probably a stranger to the glossy world of brands.
Her career in ecommerce began with Amazon China nearly two decades ago before she moved on to run the fashion and luxury arm of Tmall, Alibaba’s online department store for big brands.
Her stint with Lazada, a member of the Rocket Internet which was acquired by Alibaba, lasted under two years.
Liu is just one of a handful of industry veterans hired by Shein recently to boost its talent pool as the company ...
...seeks new areas of growth and faces pressure to address environmental, social, and governance or ESG challenges.
Donald Tang, a former Bear Sterns investment banker, joined as executive vice chairman as the company gears up for the IPO process.
Leonard Lin, who spent nearly a decade at the Singaporean sovereign fund Temasek, is now global head of Shein’s government relations.