Peloton hires former Twitter executive as new head of marketing
Leslie Berland, chief marketing officer of Twitter Inc., speaks during the company’s #HereWeAre Women In Tech event at the 2018 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S., on Wednesday, Jan. 10, 2018.
Patrick T. Fallon | Bloomberg | Getty Images.
Berland left Twitter in November amid a slew of executive departures after Elon Musk’s takeover, which has led to significant restructuring and revenue drops at the social media giant.
Berland said in an announcement Tuesday that she is “thrilled” to join the company at this “unique moment in its transformation journey.”
Shares hit a high of $167.42 in January 2021 and are now trading at about $11.
“As we continue our pivot to growth, showcasing the magic that drives people to Peloton and keeps them so passionate and engaged is essential. ...
...[Berland] and the marketing team will play a central role in broadening our reach, appeal, and impact,” McCarthy said in a statement Tuesday.
The company is also trying to expand its digital app presence, including with a “freemium” model that would allow users to access its content library on third-party hardware.