MSCHF’s recent stunt for Art Basel Miami Beach has drawn attention, and the tension that sizzles in the air sticks as courageous attendees step forward to slide their cards into the machine.
Some own over 2 million USD
What’s more to the marketing scheme is that the ATM machine takes a picture of the user and holds it up on the leaderboard screen beside their bank balance.
The person who ranks first will remain up there as long as Miami Art Week is on and someone richer than them beats them to their place.
In a MSCHF’s Instagram post on December 3rd, a guy in a pink shirt snagged first place with a whopping 2.9 million USD bank balance.
Then, he got beaten by American DJ Diplo with a balance of over 3 million USD, which he posted on his Instagram feed.
The game keeps rolling until the ATM machine gets pulled out and after the Miami Art Week ends.
In the meantime, visitors can hold their gazes at the extremely visible bank-balance digits of the riches, letting them make out whatever they want to make out from the situation.