How Twitch lost the battle for its soulHow Twitch lost the battle for its soulGiphy GIFGiphy GIF

How Twitch lost the battle for its soul

The reaction to the news that Twitch intends to change how it splits revenue with partnered streamers has been, on the whole, completely and utterly negative.
I talked to content creators and their business managers and observed reactions on social media, and I found that the overwhelming sentiment is that the decision is anti-creator, signaling more broadly that the culture of Twitch has changed for the worse.
Problems at Twitch started long before this decision came down.
Barrages of ads play before and at inopportune and disruptive times during streams.
There are a number of ways to make money on Twitch.
“Twitch makes a lot of money in different ways so I don’t really buy that this is something to ‘help all around,’” said Brandon Stennis, a Twitch partner, in an email to The Verge.
Though Morrison isn’t suggesting creators abandon Twitch en masse, the platform that was once the sure bet for his creators’ success now comes with deep reservations.
“The conversation I used to have with my creators about ‘Let’s stick it out, here let’s make this work with Twitch’ is now going to be very different going forward,” he said.
But even earlier than that, like last year when hundreds of streamers took a day off Twitch to protest hate raids, the platform saw a quantifiable dip in viewership.